Anna Gasser – The Spark Within
Movie Premiere Tour

Anna Gasser – The Spark Wihtin Movie Premiere Tour

“The Spark Within” – an action-packed portrait of Anna Gasser’s rapid progression from snowboarding straggler to international superstar. In this action-packed full-length documentary, you’ll get a never before seen insight into the world of Anna Gasser. Through behind-the-scenes footage and in-depth interviews, this film shows Anna’s tenacity and determination to take snowboarding to new heights. Anna Gasser has already proven that she is the most innovative athlete in snowboard history – her life story speaks volumes and deserves to be shown on the big screen. Before the film is shown on Red Bull TV to the public on 16 November, the new documentary celebrates her premieres in Vienna, Innsbruck and in Millstatt.
Anna Gasser – The Spark Within was shown for the first time to the press and media as well as an exclusive audience on 11.11.21 in Vienna at the Filmcasino. On 12.11.21 the film was presented in Innsbruck in front of a broad snowboard community and friends. According to Anna, “the best is always at the end” and the last premiere was presented on 14.11.21 in Anna’s hometown Millstatt. A premiere tour through Austria with many emotional moments and three successful premieres.

The aim was to present the documentary for the first time to invited guests and the biggest fans. The focus was to put Anna Gasser in the spotlight as a personality as well as the film together with the Red Bull brand and not only snowboarding but also a broad public and fans. This was achieved by creating a unique experience for the visitors and at the same time establishing female power in the snowboard scene and creating awareness – women who have changed the sport!

The task area included the overall conception and operative implementation of the event. This included location coordination, partnership management, hospitality, branding, logistics and set-up as well as Covid-19 management. A premiere tour through the whole of Austria in compliance with the changing Covid-19 measures.

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