A specific Audi quattro brand activation during the Audi Ski World Cup Season at specifically-selected events (Hahnenkamm Kitzbühel, Flachau, Zauchensee, etc.) which fosters an association between the unique brand and potential customer, thereby generating buyer proclivity. Chaka2 is responsible for the execution of these Audi quattro brand activations throughout the winter season, nationwide. Chaka2 is responsible for the execution of this Audi quattro brand activation throughout the winter season 2013 – 2023 nationwide.
2013 - 2023