Concept, planning, agency acquisition, graphic design, website design, redesign, branding, direction, press relations, social media marketing, partnership management, implementation,
At the beginning of the year, after the successful pitch, the final concept, promotion, press work, acquisition and planning and implementation of the Goldener Hahn 2022 could be started. The new motto “Springboard Advertising” ran as a common thread through the entire application and the award ceremony.
Chaka2 led the Lower Austria Chamber of Commerce – Advertising Section to leapfrog to a new direction for the Goldener Hahn this year. This included the relaunch of the corporate design, the creation of a new website and a fresh-up of the awards event – including the new location in St. Pölten. Above all, awards went to the winning agencies and – newly – also to the nominees. Winning a Goldener Hahn has a high significance for many agencies, as it is the best-known award for creative companies and their clients in Lower Austria. So it’s a smooth leap to the top.
The highlights of the evening included the charming presenter and sportswoman Karina Toth and the spectacular show by Tulln BMX professional Senad Grosic. The freestyle biker illustrated the motto of the evening with creative and sensational tricks. Robert Pölzl facilitated the guests’ jump onto the dance floor with the Golden Rooster signature cocktail.