Semperit #lieblingsstrasse Campaign
CONCEPT, TEXT, DESIGN
The goal was to get pictures of paths, streets, avenues, etc. from Semperit fans, which are emotionally charged and connected with a nice story. The campaign was combined with raffle to motivate the participants to post pictures with a short story. In the beginning, a few motifs for the theme #lieblingsstrasse were created to motivate and inspire the fans to participate in the campaign. These motifs were used at the beginning (for the announcement) as well as during the campaign (to accompany)
CLIENT
Semperit
YEAR
2019