04 Oct RED BULL WORK `N` ROLL
CONCEPT, PLANNING, OPERATIVE IMPLEMENTATION
Chaka2 x Red Bull meet Start-Ups. Work `N` Roll!
The task was to develop a concept that creates an interface between an “after-work event” and a platform for young, innovative founders to network. An event that captivates visitors, where you can escape from everyday life and still make promising contacts. An event that Red Bull presents in a progressive and natural setting under the umbrella of the claim “gives you wings” and to generate a higher mental and physical availability amongst white collar workers in the @work occasion and strengthen their brand love.
Start-ups from all over Austria could apply for an “After-Work-Event”. After the application process we staged together with Red Bull for five winners an office party with the motto Work`N`Roll.
In addition to a unique party in their own offices, including DJs, drinks and catering, other highlights awaited the start-ups. Among other things, the guests could spin an “energy wheel” and compete with colleagues, business partners and friends in small activities such as paper bucket basketball, mini ping-pong, or a paper wings challenge.
But what memory will remain of the party? The Work`N`Roll Trophy! A memory with impact. The Red Bull Work`N`Roll cuckoo clock, specially designed and individually produced for the event, is not just a souvenir. It is much more. It unfolds its effect in the aftermath of the event. It motivates the team members to enjoy it every day or, in “hot phases”, to cool down with an ice-cold drink. Every day at 5:00 p.m., the Red Bull Work`N`Roll cuckoo clock will ring in the extra mile in the five start-ups with a whistled “Red Bull lends wings” sound.