{"id":171805,"date":"2026-03-26T09:17:07","date_gmt":"2026-03-26T08:17:07","guid":{"rendered":"https:\/\/www.chaka2.com\/?page_id=171805"},"modified":"2026-04-28T15:00:33","modified_gmt":"2026-04-28T13:00:33","slug":"event-trend-radar","status":"publish","type":"page","link":"https:\/\/www.chaka2.com\/en\/event-trend-radar\/","title":{"rendered":"Event Trend Radar"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”6″ bottom_padding=”4″ back_color=”color-jevc” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ changer_back_color=”yes” content_parallax=”0″ uncode_shortcode_id=”689198″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”174013″][vc_empty_space empty_h=”3″ desktop_visibility=”yes” medium_visibility=”yes”][vc_custom_heading heading_semantic=”h1″ text_size=”fontsize-338686″ text_weight=”400″ uncode_shortcode_id=”478123″]The Chaka2 Event Trend Radar[\/vc_custom_heading][vc_single_image media=”171801″ media_width_percent=”100″ uncode_shortcode_id=”193597″][vc_custom_heading text_size=”fontsize-125173″ text_weight=”600″ uncode_shortcode_id=”196793″]The way we design events is fundamentally changing. New technologies, evolving audience expectations, and profound cultural shifts are redefining what events need to achieve today.<\/p>\n

[\/vc_custom_heading][vc_custom_heading text_size=”fontsize-125173″ text_weight=”600″ uncode_shortcode_id=”138265″]We translate complex event trends into clear strategies and ensure that every event is not only relevant in the present, but intentionally designed for the future.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ changer_back_color=”yes” content_parallax=”0″ uncode_shortcode_id=”132817″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”5\/12″ uncode_shortcode_id=”174405″][vc_single_image media=”171802″ media_width_percent=”100″ css_animation=”parallax” parallax_intensity=”2″ uncode_shortcode_id=”158553″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”4″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″ uncode_shortcode_id=”112451″][vc_single_image media=”171803″ media_width_percent=”100″ media_ratio=”three-two” css_animation=”parallax” parallax_intensity=”5″ uncode_shortcode_id=”869624″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”4″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ changer_back_color=”yes” content_parallax=”0″ uncode_shortcode_id=”919767″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”128102″][vc_custom_heading text_size=”fontsize-210105″ uncode_shortcode_id=”180285″]Quadrant A: Biogenic Intelligence[\/vc_custom_heading][vc_empty_space empty_h=”3″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-130064″ text_weight=”200″ text_transform=”uppercase” text_space=”fontspace-210350″ uncode_shortcode_id=”109605″]The nervous system of modern events[\/vc_custom_heading][vc_separator sep_color=”color-wvjs” uncode_shortcode_id=”163239″ sep_color_type=”uncode-palette”][vc_column_text text_lead=”yes” uncode_shortcode_id=”932926″]Events do not only affect the mind, but directly impact the nervous system. Neuroscientific studies show that spaces, light, sound, and haptics measurably influence how we feel, think, and remember. This is exactly where Biogenic Intelligence comes in: we design events that do more than impress \u2014 they create emotional resonance, support regeneration, and foster genuine connection.[\/vc_column_text][vc_empty_space empty_h=”3″][vc_accordion panel_event=”window-resize” typography=”advanced” sign=”plus” gutter_simple=”0″ titles_size=”fontsize-125173″ titles_weight=”400″ uncode_shortcode_id=”208090″ active_tab=”0″ el_class=”jobs”][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”1. Multisensory Brand Immersions” tab_id=”1777358530-1-92″][vc_column_text text_lead=”yes” uncode_shortcode_id=”719995″]When brands are not only seen, but felt<\/em><\/p>\n

Our brain stores experiences more deeply when multiple senses are activated at the same time. Studies show that multisensory stimuli significantly increase memory retention and emotional attachment. It is no surprise, then, that according to Wunderman Thompson, 63% of consumers actively seek out such experiences.
\nFor us, this means brands are not presented \u2014 they are brought to life.
\nThrough the deliberate use of soundscapes, lighting, scents, and materials, we create immersive worlds that get under the skin.
\nThe result? An event that is not only seen, but remembered for a long time.<\/p>\n

Selected projects:<\/strong>
\nWebsummit \u00b7 Red Bull Hangar-7[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”2. Wellbeing Architecture & Mindful Pacing” tab_id=”1777358530-2-18″][vc_column_text text_lead=”yes” uncode_shortcode_id=”211617″]Events that energize instead of drain<\/em><\/p>\n

Traditional events often overwhelm \u2014 too many stimuli, too few breaks. Yet recent findings from neuropsychology show that only those who remain mentally receptive can truly process content and build connections.
\nThat is why we rethink events.
\nWith intentional quiet phases, carefully designed dramaturgy, and lighting concepts aligned with the natural rhythm of the day, we create environments that strengthen people instead of exhausting them.
\nEspecially in the B2B space, this becomes a decisive differentiator:
\nAn event that feels good not only stays in the memory longer \u2014 it also builds a deeper brand connection.<\/p>\n

Selected projects:<\/strong>
\nSAP Now \u00b7 Accenture Office Opening Switzerland \u00b7 Snow Volleyball \u00b7 Red Bull Athlete Marketing Summit \u00b7 SPAR<\/p>\n

[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”3. Holistic Transformation” tab_id=”1777358593139-2-1″][vc_column_text text_lead=”yes” uncode_shortcode_id=”177306″]From event to true catalyst for change<\/em><\/p>\n

People do not remember content \u2014 they remember how they were changed. That is exactly why events are increasingly evolving from entertainment into transformation.
\nPsychological studies show that lasting change only happens when experience, reflection, and application are combined.
\nWe translate this into event design:
\nImmersive experiences meet intentional spaces for reflection, coaching elements, and consciously designed transitions.
\nThe goal is clear: participants do not just go home inspired \u2014 they leave with a new perspective, a new mindset, or concrete next steps.<\/p>\n

Selected projects:<\/strong>
\nSAP Now \u00b7 Plancraft Launch Event \u00b7 Audi Summit \u00b7 Red Bull Athlete Marketing Summit \u00b7 Vabandln Summit \u00b7 Ed-Tech Summit \u00b7 Career Connect \u00b7 St. Anna Kids Future Unlocked<\/p>\n

[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”4. Biometric Resonance Design” tab_id=”1777358593794-3-3″][vc_column_text uncode_shortcode_id=”642066″]When events respond to people<\/em><\/p>\n

Technology now makes it possible to capture people\u2019s emotional states in real time. Heart rate, movement, or stress levels can be used to dynamically adapt spaces.
\nThis creates events that are not static \u2014 but that \u201cfeel with\u201d their guests.
\nLight, sound, and atmosphere respond to the collective energy level, intentionally creating states of flow or moments of relaxation.
\nThe result is an experience that does not feel the same for everyone \u2014 but feels exactly right.[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][\/vc_accordion][vc_empty_space empty_h=”3″][vc_single_image media=”171804″ media_width_percent=”100″ uncode_shortcode_id=”765704″][vc_empty_space empty_h=”3″][vc_custom_heading text_size=”fontsize-210105″ uncode_shortcode_id=”198407″]Quadrant B: Phygital Architecture[\/vc_custom_heading][vc_empty_space empty_h=”3″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-130064″ text_weight=”200″ text_transform=”uppercase” text_space=”fontspace-210350″ uncode_shortcode_id=”599094″]The invisible excellence of modern events[\/vc_custom_heading][vc_separator sep_color=”color-wvjs” uncode_shortcode_id=”163239″ sep_color_type=”uncode-palette”][vc_column_text text_lead=”yes” uncode_shortcode_id=”185426″]The separation between the physical and digital worlds is increasingly disappearing. Studies from user experience and human-computer interaction show that technology has the greatest impact when it works seamlessly in the background. This is where Phygital Architecture comes in: we develop events in which digital systems intuitively enhance the experience without ever taking center stage.[\/vc_column_text][vc_empty_space empty_h=”3″][vc_accordion panel_event=”window-resize” typography=”advanced” sign=”plus” gutter_simple=”0″ titles_size=”fontsize-125173″ titles_weight=”400″ uncode_shortcode_id=”208090″ active_tab=”0″ el_class=”jobs”][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”1. Seamless Digital Layers” tab_id=”1777358530-1-921777374521749″][vc_column_text text_lead=”yes” uncode_shortcode_id=”208678″]Technology that simply runs in the background<\/em><\/p>\n

Modern event experiences emerge where technology does not stand out, but supports. Research shows that smooth, intuitive interactions significantly increase satisfaction and dwell time.
\nFor us, this means digital solutions are integrated in a way that supports the natural flow of an event.
\nSmart badges, contactless check-ins, and automated processes enable an uninterrupted experience \u2014 from arrival to networking.
\nThe result?
\nAn event that feels effortless and creates space for what really matters: genuine encounters and memorable experiences.<\/p>\n

Selected projects:<\/strong>
\nSAP Now \u00b7 Ed-Tech Summit \u00b7 Red Bull Dance Your Style \u00b7 Websummit \u00b7 Red Bull Jukebox[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”2. Real-Time Sentiment Analysis” tab_id=”1777358530-2-181777374521749″][vc_column_text text_lead=”yes” uncode_shortcode_id=”838193″]Events that adapt live<\/em><\/p>\n

it possible to analyze emotions and energy levels in real time. Studies in computer vision show that facial expressions, movement, and interaction allow precise conclusions about engagement.
\nWe use this data to steer events dynamically.
\nLight, music, and dramaturgy respond directly to what is happening in the room \u2014 not just to what was planned.
\nThe result?
\nAn event that continuously optimizes itself and feels right in every moment.<\/p>\n

Selected projects:<\/strong>
\nRed Bull Soundclash \u00b7 Red Bull Dance Your Style \u00b7 Red Bull Jukebox \u00b7 Cupra City Garage[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”3. Spatial Computing & Digital Twins” tab_id=”1777358593139-2-11777374521749″][vc_column_text text_lead=”yes” uncode_shortcode_id=”894337″]Experience events before they exist<\/em><\/p>\n

Digital twins are changing the way events are planned and developed. Through precise 3D models and simulations, spaces, visitor flows, and staging can be tested realistically before setup even begins.
\nThis not only enables more efficient planning, but also better decision-making.
\nIdeas become visible, tangible, and optimizable \u2014 long before they are executed.
\nThe result?
\nAn event that is developed not only creatively, but also with strategic precision.<\/p>\n

Selected projects:<\/strong>
\nSAP Now \u00b7 Bitpanda Xmas \u00b7 Red Bull \u00d63 Konzertspektakel \u00b7 Red Bull Show 100 \u00b7 AlphaTauri Cortina Container Pop-up[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”4. Holographic Presence & LED Volumes” tab_id=”1777358593794-3-31777374521749″][vc_column_text uncode_shortcode_id=”159309″]New dimensions of staging<\/em><\/p>\n

Technologies from film production are opening up new possibilities for live events. LED volumes and holographic projections create immersive spaces with extraordinary visual depth.
\nAt the same time, they enable new forms of presence: speakers or performances can be integrated independently of location without losing impact.
\nFor us, this means:
\nStages become dynamic experiential spaces that can flexibly adapt to content and dramaturgy.
\nThe result?
\nA visual experience that dissolves boundaries and sets new standards.<\/p>\n

Selected projects:<\/strong>
\nCadillac Munich Car Box \u00b7 Cupra Night Linz \u00b7 Cupra City Garage Opening[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][\/vc_accordion][vc_empty_space empty_h=”3″][vc_single_image media=”171812″ media_width_percent=”100″ uncode_shortcode_id=”203276″][vc_empty_space empty_h=”3″][vc_custom_heading text_size=”fontsize-210105″ uncode_shortcode_id=”852092″]Quadrant C: Regenerative Ecosystems[\/vc_custom_heading][vc_empty_space empty_h=”3″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-130064″ text_weight=”200″ text_transform=”uppercase” text_space=”fontspace-210350″ uncode_shortcode_id=”201415″]Sustainability that creates impact \u2014 not just reduction<\/em>[\/vc_custom_heading][vc_separator sep_color=”color-wvjs” uncode_shortcode_id=”163239″ sep_color_type=”uncode-palette”][vc_column_text text_lead=”yes” uncode_shortcode_id=”167932″]Sustainability is evolving from an obligation into a strategic advantage. Current studies show that brands creating real impact are perceived more strongly and preferred in the long term. Regenerative Ecosystems go one step further: events are designed not only to do less harm \u2014 but to actively create added value.[\/vc_column_text][vc_empty_space empty_h=”3″][vc_accordion panel_event=”window-resize” typography=”advanced” sign=”plus” gutter_simple=”0″ titles_size=”fontsize-125173″ titles_weight=”400″ uncode_shortcode_id=”208090″ active_tab=”0″ el_class=”jobs”][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”1. Precise Carbon Tracking & Modular Staging” tab_id=”1777358530-1-921777377246294″][vc_column_text text_lead=”yes” uncode_shortcode_id=”212842″]Measurably sustainable events<\/em><\/p>\n

The precise measurement of CO\u2082 emissions is the foundation of genuine sustainability. Modern tools make it possible to analyze the ecological footprint of an event in detail and optimize it deliberately.
\nCombined with modular, reusable systems, this creates event formats that are flexible, efficient, and sustainable at the same time.
\nThe result?
\nAn event whose impact is not estimated, but demonstrably improved.<\/p>\n

Selected projects:<\/strong>
\nRed Bull BC One \u00b7 Red Bull Show 100 \u00b7 Tourradar Adventure Together \u00b7 SPAR[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”2. Hyper-Local Status” tab_id=”1777358530-2-181777377246294″][vc_column_text text_lead=”yes” uncode_shortcode_id=”116788″]The value of place<\/em><\/p>\n

In a globalized world, local identity is gaining importance. Studies in consumer behavior show that authenticity and origin are increasingly decisive factors in purchase decisions.
\nWe transfer this principle to events:
\nLocal partners, materials, and cultural elements are intentionally integrated and curated.
\nThe result?
\nAn event that could not happen just anywhere \u2014 but draws its strength from this exact place.<\/p>\n

Selected projects:<\/strong>
\nRed Bull Almauftrieb \u00b7 Nacht der Werbung \u00b7 Golden Hahn \u00b7 Fisherman\u2019s Friend Strongman Run[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”3. Energy Harvesting Communities” tab_id=”1777358593139-2-11777377246294″][vc_column_text text_lead=”yes” uncode_shortcode_id=”658983″]When events give energy back<\/em><\/p>\n

New technologies make it possible to generate energy from movement. These approaches combine innovation with sustainability and make impact visible and tangible.
\nParticipants become an active part of the system:
\nTheir movement generates energy and directly contributes to the event\u2019s infrastructure.
\nThe result?
\nAn event that does not just communicate sustainability \u2014 but makes it physically experienceable.<\/p>\n

Selected projects:<\/strong>
\nWings for Life World Run (Lieferando) \u00b7 Wings for Life World Run (Audi)[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”4. Legacy-Driven Events” tab_id=”1777358593794-3-31777377246294″][vc_column_text uncode_shortcode_id=”149145″]What remains when the event is over<\/em><\/p>\n

The impact of an event does not end with the final agenda point. Successful formats create long-term value \u2014 for brands, communities, and places.
\nThis can happen physically, digitally, or socially:
\nfrom infrastructure and platforms to sustainable initiatives.
\nThe result?
\nAn event that does not just happen \u2014 but continues to create impact.<\/p>\n

Selected projects:<\/strong>
\nRed Bull BC One \u00b7 Cupra City Garage \u00b7 Red Bull Almauftrieb \u00b7 St. Anna Kids Future Unlocked[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][\/vc_accordion][vc_empty_space empty_h=”3″][vc_single_image media=”171813″ media_width_percent=”100″ uncode_shortcode_id=”189512″][vc_empty_space empty_h=”3″][vc_custom_heading text_size=”fontsize-210105″ uncode_shortcode_id=”199496″]Quadrant D: Fluid Fan Identities[\/vc_custom_heading][vc_empty_space empty_h=”3″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-130064″ text_weight=”200″ text_transform=”uppercase” text_space=”fontspace-210350″ uncode_shortcode_id=”167623″]From spectators to co-creators<\/em>[\/vc_custom_heading][vc_separator sep_color=”color-wvjs” uncode_shortcode_id=”163239″ sep_color_type=”uncode-palette”][vc_column_text text_lead=”yes” uncode_shortcode_id=”185426″]The separation between the physical and digital worlds is increasingly disappearing. Studies from user experience and human-computer interaction show that technology has the greatest impact when it works seamlessly in the background. This is where Phygital Architecture comes in: we develop events in which digital systems intuitively enhance the experience without ever taking center stage.[\/vc_column_text][vc_empty_space empty_h=”3″][vc_accordion panel_event=”window-resize” typography=”advanced” sign=”plus” gutter_simple=”0″ titles_size=”fontsize-125173″ titles_weight=”400″ uncode_shortcode_id=”208090″ active_tab=”0″ el_class=”jobs”][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”1. Access over Ownership” tab_id=”1777358530-1-9217773745217491777377246540″][vc_column_text text_lead=”yes” uncode_shortcode_id=”276292″]Experiences as the new status<\/em><\/p>\n

Ownership is losing importance \u2014 access is gaining it. Especially among younger target groups, there is a clear trend toward exclusive, non-reproducible experiences.
\nFor brands, this means:
\nEvents themselves become the product \u2014 limited, emotional, and unique.
\nThe result?
\nAn experience that cannot be bought \u2014 only lived.<\/p>\n

Selected projects:<\/strong>
\nAudemars Piguet \u00b7 Audi HKR \u00b7 Cadillac Launch \u00b7 St. Anna Kids Future Unlocked \u00b7 Red Bull Hangar-7 Reopening \u00b7 Puma Ultra[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”2. Co-Created Narratives & First-Party Data” tab_id=”1777358530-2-1817773745217491777377246540″][vc_column_text text_lead=”yes” uncode_shortcode_id=”167572″]The community as storyteller<\/em><\/p>\n

Trust today is built through authenticity. User-generated content plays a central role here, amplifying both reach and brand credibility.
\nAt the same time, events are becoming the most important source of first-party data \u2014 independent of external platforms.
\nThe result?
\nA brand that is not only communicating \u2014 but being told together with its community.<\/p>\n

Selected projects:<\/strong>
\nSPAR Xmas \u00b7 Red Bull Jukebox \u00b7 Red Bull Dance Your Style \u00b7 Cupra City Garage \u00b7 Red Bull Show 100[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”3. Phygital Performance Layers” tab_id=”1777358593139-2-117773745217491777377246540″][vc_column_text text_lead=”yes” uncode_shortcode_id=”119588″]Experiencing more through data<\/em><\/p>\n

Digital technologies expand physical reality and create new layers of interaction. Real-time data, visualizations, and AR applications make performance more tangible, more understandable, and more emotionally engaging.
\nFor audiences, this creates deeper understanding and a stronger emotional connection to what is happening.
\nThe result?
\nAn event that is not only observed \u2014 but actively experienced.[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”4. Holographic Presence & LED Volumes” tab_id=”1777358593794-3-317773745217491777377246540″][vc_column_text uncode_shortcode_id=”362495″]Everyone experiences their own event<\/em><\/p>\n

Artificial intelligence makes it possible to create content individually and in real time. Each participant receives personalized perspectives, highlights, and summaries.
\nThis increases not only relevance, but also the long-term impact of an event.
\nThe result?
\nAn experience that is unique to each person \u2014 and extends far beyond the moment itself.<\/p>\n

Selected projects:<\/strong>
\nFisherman\u2019s Friend Strongman Run \u00b7 30 Years Woschitz Group[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”5. Decentralized Event Governance & Token-Gated Access” tab_id=”1777358593794-3-3177737452174917773772465401″][vc_column_text uncode_shortcode_id=”200142″]The community helps decide<\/em><\/p>\n

New technologies open up possibilities for genuine participation. Participants can be actively involved in decisions and influence content or formats.
\nDigital assets also create exclusive access and reward long-term loyalty.
\nThe result?
\nAn event that is not only made for the community \u2014 but co-created by it.<\/p>\n

Selected projects:<\/strong>
\nRed Bull Jukebox \u00b7 Red Bull Dance Your Style \u00b7 Red Bull Soundclash \u00b7 Cupra City Garage \u00b7 Match Worn Shorts[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_accordion_tab][\/vc_accordion][vc_empty_space empty_h=”3″][vc_single_image media=”171814″ media_width_percent=”100″ uncode_shortcode_id=”665815″][vc_empty_space empty_h=”3″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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