Red Bull Almauftrieb

Overall concept & operative Implementation

After a 2-year break, the Red Bull Almauftrieb in Mayrhofen took place again on the 7th of August 2021. A total of 450 participants have faced the test in the Zillertalt. Trail runners like Manuel Innenhofer, crossfitters as well as snowboard pros like Benjamin Karl.

6,000 kilometers of distance, 600 meters of altitude and 9 unique challenges had to be mastered by everyone! At the unique event where trail running meets fitness, cows meet kettlebells & physical meets mental challenge, this year there were new challenges such as the Heuwenden, Holzknecht or Heu Mandl.


The first fitness-event where CrossFit meets trail running, urban fitness meets nature and cows meet Kettlebells. For those who dared, Red Bull Almauftrieb was a time to show your true grit up the mountain trails – the cows’ traditional way – starting from the valley – right across the holiday region Mayrhofen-Hippach and the sunny village of Brandberg in the Zillertal. The 6-kilometer-long and 600 meters high trail awaited the participants with unique challenges where hay, wood ,and milk pushed them to the limit.


Red Bull


2018 + 2019 + 2021