Red Bull Almauftrieb

Overall concept & operative Implementation

The first fitness-event where CrossFit meets trail running, urban fitness meets nature and cows meet Kettlebells. For those who dared, Red Bull Almauftrieb was a time to show your true grit up the mountain trails – the cows’ traditional way – starting from the valley – right across the holiday region Mayrhofen-Hippach and the sunny village of Brandberg in the Zillertal. The 6-kilometer-long and 600 meters high trail awaited the participants with unique challenges where hay, wood ,and milk pushed them to the limit.

https://www.redbull.com/at-de/events/almauftrieb

CLIENT

Red Bull

YEAR

2018 + 2019

Category
Highlight, Project