Austria’s biggest leading platform for exploring digital innovation. From the 2023 event at Marx Halle in Vienna to the 2025 gathering of 1,300 executives and 40 partners, SAP NOW has showcased cutting-edge technologies like Artificial Intelligence, machine learning, and automation. Companies like RHI Magnesita, Greiner AG, and Blue Tomato have demonstrated transformative digitalization projects.

The Red Bull Show 100 with AUT of ORDA set a new standard for music events, blending creativity, passion, and precision. In collaboration with Red Bull Austria, an extraordinary spectacle was brought to life within just 100 hours, drawing over 5,300 attendees to the sold-out Marx Halle in Vienna and captivating a massive livestream audience. AUT of ORDA – Austria’s supergroup featuring Christopher Seiler, Paul Pizzera, and Daniel Fellner – made their stunning live debut with a show packed with surprises and unforgettable moments.

With determination and hard work, the participants chased the title of the best DIYer in Austria. In close collaboration with Hornbach, we curated a truly unique event with an epic finale, where the winner received the coveted Golden Hammer. The evening kicked off with an electrifying performance by SEILER, complemented by the hilarious humor of Gery Seidl. It was incredible to witness this event come to life for the second time and be celebrated so successfully.