All The Way Up!

The Red Bull Almauftrieb challenged participants with a 6km trail, climbing 600 meters through stunning mountain trails in Mayrhofen-Hippach and Brandberg, Zillertal. This demanding event combined traditional fitness with unique challenges like hay, wood, and milk, testing the strength of CrossFit lovers, HIIT enthusiasts, Tabata fans, and trail runners alike. The breathtaking landscape served as a tough backdrop for the obstacles and the uphill battle, urging participants to embrace their Beast-Mode for a memorable test beyond their comfort zones.

Red Bull Almauftrieb

Event Planning & Operation
Conception & Consulting
Activations & Promotion Pool
Roadshow
Logistics

2021