LYRIQ goes St. Moritz!

The beautiful town nestled in the snow-capped Swiss Alps now features a new attraction. In January 2024, customers have the opportunity to experience the Cadillac brand firsthand through exclusive test drives at the mobile Cadillac Showroom in St. Moritz.

With our expertise in Event Planning & Operations, Conception & Consulting, and Roadshows, we brought this unique opportunity to life, offering guests the perfect blend of performance and luxury in one of Switzerland’s most iconic locations.

2024