The Chaka2 Event Trend Radar
The way we design events is fundamentally changing. New technologies, evolving audience expectations, and profound cultural shifts are redefining what events need to achieve today.
We translate complex event trends into clear strategies and ensure that every event is not only relevant in the present, but intentionally designed for the future.
Quadrant A: Biogenic Intelligence
The nervous system of modern events
Events do not only affect the mind, but directly impact the nervous system. Neuroscientific studies show that spaces, light, sound, and haptics measurably influence how we feel, think, and remember. This is exactly where Biogenic Intelligence comes in: we design events that do more than impress — they create emotional resonance, support regeneration, and foster genuine connection.
When brands are not only seen, but felt
Our brain stores experiences more deeply when multiple senses are activated at the same time. Studies show that multisensory stimuli significantly increase memory retention and emotional attachment. It is no surprise, then, that according to Wunderman Thompson, 63% of consumers actively seek out such experiences.
For us, this means brands are not presented — they are brought to life.
Through the deliberate use of soundscapes, lighting, scents, and materials, we create immersive worlds that get under the skin.
The result? An event that is not only seen, but remembered for a long time.
Selected projects:
Websummit Antless · Red Bull Hangar-7
Events that energize instead of drain
Traditional events often overwhelm — too many stimuli, too few breaks. Yet recent findings from neuropsychology show that only those who remain mentally receptive can truly process content and build connections.
That is why we rethink events.
With intentional quiet phases, carefully designed dramaturgy, and lighting concepts aligned with the natural rhythm of the day, we create environments that strengthen people instead of exhausting them.
Especially in the B2B space, this becomes a decisive differentiator:
An event that feels good not only stays in the memory longer — it also builds a deeper brand connection.
Selected projects:
SAP Now · Accenture Office Opening Switzerland · Snow Volleyball · Red Bull Athlete Marketing Summit · SPAR
From event to true catalyst for change
People do not remember content — they remember how they were changed. That is exactly why events are increasingly evolving from entertainment into transformation.
Psychological studies show that lasting change only happens when experience, reflection, and application are combined.
We translate this into event design:
Immersive experiences meet intentional spaces for reflection, coaching elements, and consciously designed transitions.
The goal is clear: participants do not just go home inspired — they leave with a new perspective, a new mindset, or concrete next steps.
Selected projects:
SAP Now · Plancraft Launch Event · Audi Summit · Red Bull Athlete Marketing Summit · Vabandln Summit · Ed-Tech Summit · Career Connect · St. Anna Kids Future Unlocked
When events respond to people
Technology now makes it possible to capture people’s emotional states in real time. Heart rate, movement, or stress levels can be used to dynamically adapt spaces.
This creates events that are not static — but that “feel with” their guests.
Light, sound, and atmosphere respond to the collective energy level, intentionally creating states of flow or moments of relaxation.
The result is an experience that does not feel the same for everyone — but feels exactly right.
