Brand-New Cadillac City Experience

Introducing Cadillac’s inaugural electric vehicle, the LYRIQ, to the European market—an evening characterized by innovation, team spirit, and exhilaration. This event signifies a pivotal stride towards a fully electric future in the realm of automotive excellence. The gathering promises an immersive experience, unveiling the cutting-edge technology and visionary design that define Cadillac’s foray into electric mobility. Join us for a night that celebrates not only the launch of a groundbreaking vehicle but also a collective commitment to shaping a sustainable and electrifying future for automotive enthusiasts across Europe.

Cadillac LYRIQ Launch Zürich

Event Planning & Operation
Conception & Consulting
Event & Brand Marketing
Graphic Design
Activations & Promotion Pool
Logistics

2023