“Le Debut” Cadillac Country Launch

Welcome to France – together with Cadillac we had the honor of organizing and executing the “Le Debut” event in the historic, picturesque town of Cadillac-sur-Garonne, which inspired the brand name. The event was a way to say thank you to the community and give back to a place that is so special to the brand. In the heart of the weekly farmer’s market, the event took place at the town hall, symbolizing a “back to the roots” celebration that connects Cadillac’s past with its vibrant future. In collaboration with local suppliers, treats like macarons were offered to visitors, the Cadillac LYRIQ was showcased, and the Cadillac sales team provided expert insights. The day was filled with joy featuring a photo booth, a 360 camera, giveaways, and a bouncing castle for our youngest guests.

“Le Debut” was the beginning of “Le Voyage” – a full electric journey to Paris in the Cadillac LYRIQ.

Cadillac LYRIQ Launch France

Event Planning & Operation
Conception & Consulting
Event & Brand Marketing
Graphic Design
Activations & Promotion Pool